This area, bordered by Elgin Street has quietly and quickly reinvented itself. So much so, that local residents have taken to calling this once desolate row of old Chinese shop houses SoHo, a name evocative of art, of culture, of fine cuisine. London had the first, New york the seocond. Now there is a third, meaning South of Hollywood. And like New York and London, SoHo Hong Kong is about escape; about quiet, dark cafes open till morning; discovering a new culture, a new ethnicity, through its food. It is about getting away from the hustle and bustle of the daily grind that drives the city; an alternative to that overly-beaten track, the hard-to-find places that you tell no one save your closest friends.